Objective: to generate native product reviews and to draw more attention to ongoing promotional events
Missha US did a series of 0.8L campaigns prior to the launch at TARGET in Fall 2016. Since then, they have been aligning new 0.8L campaigns with other promotions, such as semi-annual sales, in order to grow their website traffic.
They are also using product reviews generated with the help of 0.8L on their website.
Promotional Campaigns: 20 / Page Views: 91,267 / Applied to try: 13,039 users / Reviews: 468
Missha Glam Art Rouge
BEAUTY
Objective: to grow brand awareness and accelerate sales
Elizavecca started with a series of campaigns for their Amazon bestseller - Carbonated Bubble Clay Mask. The hype from the reviews was so big that the product got featured on Buzzfeed and became a go-to product of many YouTube vloggers.
Since then Elizavecca has been using 0.8L to introduce new products to American consumers. They are utilizing 0.8L reviews on their website and social media.
Promotional Campaigns: 25 / Page Views: 78,636 / Applied to try: 13,839 people / Reviews: 746
Elizavecca Carbonated Bubble Clay Mask
BEAUTY
Objective: to enter a new market
After completing a series of successful campaigns in the USA, Brooklyn Botany, an aspiring natural beauty brand from NY decided to enter a South Korean market. Knowing that Korean consumers are hard to please, Brooklyn Botany introduced their products to 0.8L users in Korea to receive firsthand feedback and market potential analysis, best suited for their products.
After seeing the response from potential customers, Brooklyn Botany started to sell their product through the 0.8L shopping app.
Promotional Campaigns: 4 / Page Views: 15,011 / Applied to try: 4,609 people / Reviews: 77
Brooklyn Botany Vitamin C Serum
BEAUTY
